COOKIE USE POLICY
Effective from: 29.04.2021
This policy applies to cookies or similar tools on the website www.trendsbykk.com (hereinafter referred to as “Site”, “Website”, “Website”), served by “TRENDS – KB” Ltd., UIC 200457264, with registered office and address of management: Plovdiv, 27 Zname Str., correspondence address: Plovdiv, 27 Zname Str., contact phone: +359 894 224 024; +359 898 295 296, e-mail: email@example.com (hereinafter referred to as “We”).
ESSENCE OF COOKIES
A cookie is a small file made up of letters and numbers that is stored on your computer, mobile device or other equipment when you have access to the Internet. The cookie is installed through the request sent by the server of a web page to the browser (for example: Internet Explorer, Chrome) and is completely “passive” (does not contain software programs, viruses or spyware and does not have access to information from user hardware) .
FOR WHAT PURPOSE ARE COOKIES USED
Cookies make it possible to know the user’s device and present its contents in an appropriate way, adapted to the user’s preferences. Cookies provide the user with a pleasant experience while navigating the Internet and help the Site to offer the same suitable for users goods and services, such as – preferences for online privacy, in the cart or advertising. They are also used in the preparation of anonymous statistics, which help us understand how a user prefers to use our websites, allowing us to improve their structure and content, excluding the identification of the user. Thanks to the cookies on the Site, they are displayed correctly the availability of products that you can add to the shopping list in the cart;
WHAT COOKIES WE USE
Our site uses several types of cookies – mandatory, session cookies and third-party cookies.
They are strictly necessary for the site to perform its functions and are stored as a file on your computer or mobile device for a long period of time, usually for the period parameterized by cookies or until they are deleted manually by the user. We use these cookies in order to authenticate our users when they use the site so that we can provide our services or so that we can comply with our Terms and Conditions and maintain the security of our services.
Session cookies are temporary files that remain on your device during your visit to our website and are active until the end of your user session or until the application (web browser) is closed, after which they are deleted. We may also use session cookies, for example:
● to allow you to move between the individual pages of our site without having to log in again;
● to recognize you when you return to our site to use our services;
Cookies and technologies, including third party pixels
We also use certain third-party cookies as part of our services. These cookies are managed by the respective sites and are not controlled by us. Listed below are the third-party cookies we use, some of which can be turned off using the general settings of your browser. For others, you need to visit the relevant sites of the technology provider or browser and follow the instructions provided. These service providers may collect your IP address and information that does not allow personal information about your visits to our site. Some of these advertising cookies allow our ads to be displayed while you are visiting other websites. This non-personally identifiable information is anonymous under these third party privacy policies and does not include your name, address, email address or other personal information, but your IP address may be collected. Anonymous information is collected through the use of a pixel tag (also known as cookies and action tags), which is a standard technology used by most major websites. These cookies and technologies are often called targeting cookies and are used to provide ads that are more relevant to you and your interests; limit the number of times you see an ad; measuring the effectiveness of the advertising campaign; tracking people’s behavior after
seeing an ad. They are usually installed on behalf of ad networks with the permission of the site operator. They remember that you have visited a site, and quite often will be related to the functionality of the site provided by the other organization.
We use Doubleclick.net for Google’s remarketing and display ads;
We use Facebook – with its help we can track the actions of users after seeing or opening an ad on Facebook. This allows us to track the performance of Facebook ads and collect data for statistical purposes. The data collected in this way is anonymous to us, we do not receive information about the identity of users. However, Facebook data is stored and processed so that it is possible to link to the relevant user profile and Facebook may use the information for its own advertising purposes, in accordance with Facebook’s data usage policy.
We use Google Analytics – to generate statistics on site traffic and traffic sources.
We use MailerLite on mailerlite.com or similar companies – to enable unregistered users to subscribe to our free newsletter.
We use Yandex.ru – to generate information about orders, attendance, display for ads.
We use Intercom on intercom.com – to be able to use the chat opportunity provided on the Site.
We use pixels (web beacons), which, however, do not place information on your device, but they can work together with cookies to monitor the activity of the website.
If you are concerned about third-party advertising cookies generated by advertisers, you can turn them off here: Your Online Choices site.
LINKS TO OTHER SITES
There are links on the Site (so-called “links”) that, if you follow, can take you to the websites of other companies and organizations. For example, if you click on the Facebook “Like” button or log in through this social network on our site, you share data with these third parties. We are not responsible for their content and data protection strategies. These other websites, services and applications may set their own cookies on users’ computers, collect data or request personal information.
DO COOKIES CONTAIN PERSONAL DATA
ARE COOKIES COVERABLE AND HOW
Most browsers allow you to refuse to accept cookies; for example:
● in Internet Explorer (version 10) you can block cookies using “Settings”, “Internet Options”, “Privacy” and then “Advanced”;
● in Firefox (version 24) you can block all cookies by clicking on “Tools”, “Options”, “Privacy”, select “Use custom history settings” from the drop-down menu and remove “”;
● In Chrome (version 29), you can block all cookies by going to the Customization and Control menu and clicking on “Settings”, “Show advanced settings” and “Content settings”
Blocking all cookies will have a negative impact on the usability of many websites. If you block cookies, you will not be able to use all the features of our website.
You can delete cookies that are already stored on your computer; for example:
● in Internet Explorer (version 10), you must manually delete the files with cookies (you can find instructions for this HERE;
● in Firefox (version 24) you can delete cookies by clicking on “Tools”, “Options” and “Privacy”, then select “Use custom history settings”, click on “Show cookies” Cookies;
● In Chrome (version 29), you can delete all cookies by going to the Customization and Control menu and clicking on “Settings”, “Show advanced settings” and “Clear browsing data” and other site data, and plugins “before clicking” Clear browsing data “.
Deleting cookies will have a negative impact on the usability of many websites.
WHY COOKIES ARE IMPORTANT ON THE INTERNET
Cookies are a central point for the effective functioning of the Internet, helping to create a certain model of preferences and interests to each user. Disagreeing or disabling cookies may make some sites unusable.
Disabling or disabling cookies does not mean that you will no longer receive online ads, but that these will no longer appear in your account for favorites and interests collected through browsing behavior.
Examples of important cookie roles (which do not require account authentication):
• Content and services adapted to the user’s preferences – categories of products and services.
• Offers adapted to the user’s preferences – remembering passwords.
• Save child protection filters for Internet content (family mode option, safe search function).
• Limiting the frequency of use of ads – limiting the advertising of an ad for a particular user of the site.
• Providing advertisements that would interest the user.
• Measurement, optimization and analytics characteristics – how to confirm a certain level of traffic on the website, what type of content is displayed and the way the user reaches a website (eg: search engines, directly, other websites, etc.) . Websites develop these analyzes and their use in order to improve the site for the benefit of users.
SECURITY AND CONFIDENTIALITY
Cookies are NOT viruses! They use plain text format. They are not made up of pieces of code, so they cannot be executed or run on their own. Therefore, they cannot be duplicated or copied to other networks to start or copy again. Because they cannot perform these functions, they cannot be considered viruses.
Cookies can still be used for negative purposes. Because they store information about preferences, as well as the user’s browsing history, both on a particular site and on most other sites, cookies can be used as a form of Spyware. Many antispyware software are unaware of this fact and constantly indicate that cookies should be removed during the removal / scan / anti-virus / anti-spyware procedures.
Browsers typically have built-in privacy settings that provide different levels of cookie acceptance, expiration date, and automatic deletion once a user has visited a site.
Other aspects of security related to cookies:
As the protection of personal data is extremely important and is the right of every Internet user, it is recommended to be aware of any problems that cookies may create. They send information permanently and in both directions between the browser and the website, and in the event that a hacker or other unauthorized person interferes during the sending of the data, then the information containing cookies can be intercepted.
In rare cases, this can happen if the browser connects to the server using an unencrypted network (eg: wireless password-free network).
Another type of cookie-based attack requires incorrect cookie settings on the server. If a website does not require the browser to use only encrypted channels, hackers can use this vulnerability to trick browsers into sending information through unsecured channels. Hackers then use the information to gain unauthorized access to certain websites. It is very important to be careful when choosing the most appropriate protection of personal data.
TIPS FOR SAFE AND RESPONSIBLE COOKIE-BASED SURFING
Disabling cookies will not allow the user to access the most common and used sites, including Youtube, Gmail, Yahoo and others.
DEADLINES IN WHICH WE STORE COOKIE DATA
CONTACT WITH US
Questions and requests related to the exercise of the rights to protection of your personal data can be addressed to us through the contact form available on the Site or through any of the following contact forms:
“TRENDS – KB” Ltd., UIC 200457264, with registered office and address of management: Plovdiv, 27 Zname Str., Correspondence address: Plovdiv, 27 Zname Str., Contact phone: + 359,894,224,024; +359 898 295 296, e-mail: firstname.lastname@example.org
DATA PROTECTION RESPONSIBLE PERSON
The person responsible for data protection is Boyka Staykovska
Address for correspondence: Plovdiv, 27 Zname Str
Contact phone: +359 894 224 024