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Privacy Policy


This document contains the Privacy Policy of individuals (“Policy”) and is related to the General Terms and Conditions, but is not an integral part of them, as it does not regulate rights and obligations, but aims to explain to users what personal data we process, in what way, for what purpose and what are the applicable security measures. It also provides information about the rights that you, our customers and users, have in connection with the processing of personal data by “TRENDS – KB” Ltd. (www.trendsbykk.com). If the Policy changes, the changes will be published here.

Effective from: 29.04.2021

Your privacy is extremely important to us. This security policy discloses what personal data we collect from you through our joint relationships and how we use that data.

“TRENDS – KB” Ltd., UIC 200457264, with registered office and address of management: Plovdiv, 27 Zname Str., Correspondence address: Plovdiv, 27 Zname Str., Contact phone: + 359,894,224,024; +359 898 295 296, e-mail: trendskb@gmail.com (hereinafter referred to as “Trends By KK”, “We”, “Online Store”, “Website”, “Website”, “Administrator”) is data controller, including personal data, in relation to the information collected or provided when viewing the site or making a purchase through it, as well as when viewing or purchasing a product or service through our Facebook page (collectively referred to as ” Website “,” Website “). The policy also applies in cases where as individuals (for short “Subjects”) you voluntarily provide us electronically (via e-mail), by telephone or by other means, including on site at our store or office personal data. We also process personal data from inquiries sent by you to us, as well as for marketing and advertising purposes, profiling, participation in games, promotions and raffles organized by us and for any other purposes not prohibited by law. When processing personal data, Trends By KK complies with all applicable data protection regulations, including but not limited to Regulation (EU) 2016/679 (the “Regulation”) and the Personal Data Protection Act, because for us The security of our customers’ personal data is paramount. Therefore, this Policy applies in this case as well.

This Policy applies to all our customers – individuals who use our services by ordering from the Site or are interested in them by sending inquiries (hereinafter referred to as “data subjects”, “users”).
Partners and third parties who work with or for Trends By KK, as well as who have or may have access to personal data, will be expected to know, understand and comply with this policy. No third party may access personal data held by Trends By KK without the company having previously entered into a data confidentiality agreement, which imposes on the third party obligations no less burdensome than those of Trends By KK. which entitles Trends By KK to verify compliance with the obligations imposed by the agreement.
This policy applies to all employees / employees (and stakeholders) of Trends By KK, as well as to external suppliers of products and services with which Trends By KK has contracts. Any breach of the General Regulation will be considered a breach of labor discipline, resp. as non-performance of contracts with partners, and in case there is a suspicion of a crime, the issue will be submitted for consideration as soon as possible to the relevant state authorities.
For the visitors of the Site, who do not place orders and do not send inquiries, but only browse our website, the Cookie Policy adopted and published on the Site applies.
“Regulation” – General Data Protection Regulation 2016/679 of 27 April 2016, called GDPR. The purpose of this European legislation is to protect the “rights and freedoms” of individuals and to ensure that personal data are not processed without their knowledge and, where possible, that they are processed with their consent.
“Personal data” means any information relating to an identified natural person or an identifiable natural person (“data subject”); an identifiable natural person is a person who can be identified directly or indirectly, in particular by an identifier such as name, identification number, location data, online identifier or one or more features specific to the physical, physiological , the genetic, mental, intellectual, economic, cultural or social identity of that individual.
“Special categories of personal data” – personal data revealing racial or ethnic origin, political views, religious or philosophical beliefs, or trade union membership and the processing of genetic data, biometric data for the unique identification of an individual, health data or data on the sexual life of an individual or sexual orientation.
“Processing” means any operation or set of operations carried out with personal data or a set of personal data by automatic or other means such as the collection, recording, organization, structuring, storage, adaptation or

modifying, retrieving, consulting, using, disclosing by transmission, dissemination or otherwise making the data available, arranging or combining, restricting, deleting or destroying;
“Administrator” means any natural or legal person, public authority, agency or any other body which alone or jointly with others determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by EU law or the law of the a Member State, the administrator or the specific criteria for its determination may be laid down in Union law or in the law of a Member State;
“Data subject” – any living natural person who is the subject of personal data stored by the Administrator.
“Consent of the data subject” means any freely expressed, specific, informed and unambiguous indication of the will of the data subject, by means of a statement or clearly confirming action expressing his consent to the processing of personal data relating to him;
“Child” – The General Regulation defines a child as anyone under the age of 16. The processing of a child’s personal data is lawful only if a parent or guardian has given consent. The administrator shall make reasonable efforts to verify in such cases that the holder of parental responsibility for the child has given or is authorized to give his or her consent.
“Profiling” means any form of automated processing of personal data, in the form of the use of personal data for the assessment of certain personal aspects relating to an individual, and in particular for the analysis or forecasting of aspects relating to the performance of professional duties. of that individual, his economic condition, health, personal preferences, interests, reliability, behavior, location or movement;
“Violation of the security of personal data” – a breach of security that results in accidental or unlawful destruction, loss, alteration, unauthorized disclosure or access to personal data that is transmitted, stored or otherwise processed;
“Recipient” means a natural or legal person, public authority, agency or any other body to which personal data are disclosed, whether a third party or not. Union law or the law of a Member State shall not be considered as “recipients”; the processing of such data by those public authorities complies with the applicable data protection rules in accordance with the purposes of the processing;
“Third party” means any natural or legal person, public authority, agency or any other body other than the data subject, the controller, the processor and the persons who, under the direct supervision of the controller or the processor, have the right to process personal data. ;

When collecting and processing personal data, we are guided by the following principles: legality, good faith, transparency; limitation of objectives; reduction of

data to a minimum; accuracy; storage restriction; integrity and confidentiality; accountability.

In connection with its activities, Trends By KK concludes and executes distance sales contracts, considers job applications and proposals, forms for exercising the rights of consumer buyers, as well as requests of data subjects, responds to inquiries, issues and receives invoices, processes statistical data, manages a user panel on the site, performs advertising activities through advertising campaigns (promotions, games, etc.). In the course of these activities, Trends By KK processes information on the following Data Subjects:
(a) natural persons, users of the site without registration, without leaving any data (in this case we process data, but not personal) and natural persons, users of the site without registration, who have provided a limited number of personal data voluntarily ( example telephone number and or e-mail address);
(b) individuals, users of the site with registration as registered users – in these cases we process data about the user, which he entered during registration – email address, delivery address, names, billing data, order details, other data, entered by the user.
(c) individuals who have made inquiries (including by phone), requests, initiatives, alerts, complaints or other correspondence to us, including through the website, telephone, e-mail or otherwise;
(d) natural persons for whom information is contained in inquiries (including by phone), requests, initiatives, signals, complaints or other correspondence addressed to us;
(e) natural persons with whom we conclude contracts (civil, including commercial or employment, mostly distance contracts) electronically (through the website or social networks, as well as through electronic correspondence) or on site at our office or commercial establishment;
(f) natural persons whose data we have obtained by providing them to third parties (for example, in the case of a gift order).

Depending on the reason for the processing of personal data, the type of such data may differ. The functionalities provided on the Site are not intended for storage and processing of special categories of data within the meaning of Art. 9 and Art. 10 of the Regulation. (NB! Read Art. 9 and Art. 10 – of the Regulation here). We only require such personal information that we need to provide the activity / service / product required by us. In the course of using the site by individuals, we may process other data that do not contain personal data, but relate to the subject, such as its IP address, data about its activity on the site and others. similar.
Data provided when placing an order
In order to fulfill a distance contract (order) concluded between you and Trends By KK, we require certain information from you. You decide whether and how to use the opportunities for concluding a distance selling contract provided through the Site or the Facebook page. In the forms through which personal data are entered, we clearly indicate the mandatory or voluntary nature of the provision of data. The data, the completion of which is obligatory, are such without which it is impossible to conclude the respective contract. These are: names, email address, delivery address, contact phone number, your payment information (eg bank card), invoicing data, including PIN, if you want an invoice for an individual. If you provide data to third parties who will receive the order (for example, in the case of orders for a gift or other type of donation), you are responsible for providing the data to these third parties.
Data provided during registration on the Site
In case you have chosen to store information about you on the Site by registering an account in the same, we store the above data, as well as the history of orders placed by each account registered on the Site. The required data match those required when ordering. Along with them, we also process IP address, activity data (time and date of registration, acceptance of Security Policy and General Terms and Conditions, login to an account, etc.);
Data provided when concluding other contracts
In cases where Trends By KK enters into other contracts with individuals other than distance selling, we require three names, PIN, address, email address.
Data provided by, through and on other websites and applications called third parties
In certain cases, you have the opportunity to share information with social networks or use their sites to create your account or link your account on our website to the relevant social network. In this case, the social network may provide us with automatic access to certain personal information they have collected about you (e.g. the content you are viewing, the content you want, and information about the ads you have been shown or clicked on, etc. .n.). By linking your social network account to your account on our website, you allow us to access your personal data processed by the respective social network, as well as to collect, use and store this information in accordance with this Security Policy. This linking of a social network account to a registration on our website is carried out in case you click on a link provided to create a Registration on our website by including it on social media, in this way you voluntarily establish a connection with the respective social media site. In case you have chosen to register on our site through a social network, we may process your data such as names, telephone, email, gender, marital status, age, photo, education, place of residence, place of residence and other data you have provided to these platforms and which are visible to us in case you log in with them on our site.
In the event that you provide your personal data to Trends By KK via Viber, Skype, Facebook or another platform / social network, we inform you that these platforms / websites / social networks have their own privacy rules and that we do not accept any responsibility or liability for these rules, insofar as their processing cannot be controlled by Trends By KK. In this regard, we recommend that you check these rules before sending us your personal data through these websites / applications.
Data provided when publishing a comment, review, publication
If you leave a post or comment on this website, your IP address will be retained, along with your names, if you have entered this information. This is for the safety of the website operator. If your text violates the law, it would like to be able to trace your identity. Apart from that, Trends By KK has an obligation to store this data (called “traffic”) for certain periods and for certain purposes, as set out below. Due to the fact that sending comments, inquiries and other messages to the site, Facebook page / group or their administrators is sending an electronic statement, according to the Law on Electronic Document and Electronic Certification Services (“ZEDEUU”) the administrator has an obligation to maintain logs. the fact of sending the statement for a period of 1 year. The log contains the date of the statement, name and email address of the sender.
Employee data and data collected during the processing of job applications
We process data when concluding employment contracts and when evaluating and processing a job application. When concluding employment contracts, we require three names, PIN, address, age, gender, education data, work experience, bank data, and subsequently we process health data. When processing CVs, we process names, address, e-mail address, age, gender, education, work experience, photo, data provided voluntarily by the candidate during an interview or in the CV.
Data provided on correspondence, complaints and alerts
In order to resolve submitted complaints, signals, disputes, inquiries, requests or other questions addressed in communication to Trends By KK, received by electronic forms on the Site, by calls to Trends By KK, by sending by regular or e-mail, Trends By KK stores and processes this information, as well as the result of this processing. These can be names, email address, phone, address.
In addition, due to the fact that sending comments, inquiries and other messages to the site, Facebook page or their administrators, is sending an electronic statement, according to the Law on Electronic Document and Electronic Certification Services (“ZEDEUU”) we have the obligation to maintain a log of the fact of sending the statement (without its content) for a period of 1 / one / year. The log contains the date of the statement, the name and email address of the sender, and the identification of the sender.
If you provide us with personal information about someone else, you should only do so with that person’s authorization. You must inform them how we collect, use, disclose and store personal information in accordance with this Privacy Policy for individuals.
Technical data collected during the use of the Site
In addition, we collect information from your computer, phone, tablet or other device you use. This information may include the following:
● ID of the device you are using, the type of this device and a unique sign for this device, “log data” or “log data”, including information that your browser automatically sends us when you visit a website; this log data includes the address of the Internet Protocol, the address and activity of the websites you visit, searches, type and settings of the browser, date and time of your request, how you used the site, cookie data and device data; if you want to get more details about the information we collect – contact us via the contact form.
● location information transmitted by the device, if you have set it to display location data – note that mobile devices allow you to control or deactivate the use of location services from any application on your mobile device in the device settings menu.
● computer and connection information, such as pageview statistics, IP address, site browsing history, language, date, and time settings;
● logs to facilitate your searches – quick links to repeat previous searches allow you to repeat your searches instead of entering them each time. The functionality can be used with or without registration. When using the Site, a browser with a randomly generated number is stored in your browser, allowing the Site to show you quick links to repeat previous searches. The site stores and displays the last 10 searches associated with this browser, and when you log in to your account you can save and use it in it. In case you use the Registration Service (currently inactive function), the last 10 searches are stored in your account;
● logs related to security, technical support, development, etc .:

– To ensure the reliable operation of services and identify technical problems;
– To ensure the security of services and the detection of malicious actions;
– To develop and improve the services on the site;
– To measure the traffic and usability of the site;
– Logs in cases where this is required by law (such as logs of electronic declarations of intent);
– Log to log in to a user account (account) – this log allows to establish and automatically block unregulated attempts to access accounts; it is maintained for a period of up to 1 / one / year, containing the date and time of login to the account, status, whether the login is through a mobile version, application or desktop browser, IP address;
– server logs, logs of security devices (Web Application Firewalls), etc. devices falling into this category. These logs are needed to identify technical problems, detect malicious activity, and more. of the above objectives; they are stored for a period of up to 1 / one / year. Logs can contain the following information: date and time, IP address, URL, browser and device information. In addition, some devices may use cookie-based security technology;
– cookies – for the operation of the Site it is necessary to use cookies. In connection with this, a Policy for the use of cookies has been adopted; read the Policy for more details on: the type of cookies we use, the period for their storage and use, etc .;

We may prefer to reduce the amount of data we store and process according to the purposes of the processing.

We do not require and will not collect or process personal data that reveals: racial or ethnic origin; political, religious or philosophical beliefs; membership in trade unions; genetic and biometric data; data on health status, as well as data on sexual life or sexual orientation. If the subject himself, on his own initiative and desire, provides such categories of data, then Trends By KK is not responsible for the provision, but only undertakes to provide them with the same protection measures as provided for the requested personal data. We do not transfer data to third countries. Also, we do not make automated decisions regarding personal data and do not process data of persons under 16 years of age. If you are under the age of 16, you should not provide us with personal information about yourself.

The main purpose for which WE process your personal data is generally related to the provision of services through the Site and social networks, namely the conclusion of a contract for distance selling and delivery of the goods and services ordered by you, as well as the accounting of revenue. We also use your personal information to provide and improve our Services, to provide you with a personalized experience on our site, to contact you about your account and our Services, to provide you with a customer service, to provide you with personalized advertising and marketing according to your interests, to perform raffles and games organized by us, and in certain cases to detect and investigate fraudulent or illegal activities.
Trends By KK collects, uses and processes the information described above for the purposes set out in this Policy, which may be related to:
• the conclusion of a contract for the purchase and sale of goods / services at a distance between you and Trends By KK through the Site or social networks – we require your identification, contact and payment details to enter into a contract with you, respectively to send you the order ;
• concluding a consumer loan agreement when you have requested the purchase of goods or services from the Site through a loan;
• processing payments and preventing fraudulent transactions (we may transfer your data to a third party to perform these functions);
• the conclusion of employment contracts and processing and evaluation of submitted CVs;
• protection and implementation of the legitimate interests of other users of the Services, third parties and the Site – the legitimate interest pursues goals related to the legitimate interests of Trends By KK and / or third parties. These goals include:
– detection and resolution of technical or problems with the functionality, development and improvement of the purpose of the Site;
– communication with you, including electronically, on important issues related to the services provided by us and implementation of the concluded contracts;
– targeting our marketing, updating services and offering you promotional offers based on your preferences.
– reception and processing of received signals, complaints, requests and other correspondence;
– exercising and protecting the rights and legitimate interests of the Site, including in court, and providing assistance in exercising and protecting the rights and legitimate interests of other users of the Site and / or affected third parties;
– administering the website and application and keeping them safe and secure;
– analyze and improve the use of our website, application and retail, (including we use information about how you navigate our website, App and / or stores;

– measuring and analyzing our advertising and sending you suggestions and recommendations based on the information you share with us;
– Communication with you about your account, troubleshooting your account. When we contact you by phone to ensure efficiency, we may use automatic or pre-recorded calls and text messages;
– informing you about products and services for which we wish to send you information by e-mail, mail, mobile phone and / or other digital means (depending on your stated preferences), including social media platforms – only when we have received explicit consent from you for this;
• your registration on the website (in this case We will also use your personal information to maintain and update your account (for example as a change of address or a change in your marketing preferences);
• administration of all competitions / raffles / games on a lottery basis, conducted by Trends By KK;
• provide you with location-based services (such as advertising, search results, and other custom content);
• the fulfillment of legal obligations of Trends By KK, which includes:
– fulfillment of obligations provided in the law for preservation or provision of information in view of our tax obligations to the state (for example on the basis of the Accounting Act and other tax laws – VAT, VAT Act, CITA, TSPC, etc.);
– fulfillment of legal obligations on the basis of the Labor Code, the Commercial Register Act and the register of non-profit legal entities, etc. normative acts;
– execution of an order received by us from competent state or judicial bodies (for example on the basis of the Ministry of Interior, the Criminal Procedure Code, the Energy Act);
– fulfillment of obligations provided for in the Regulation on personal data protection, related to your notification of various circumstances related to your rights, the provided Services or the protection of your data, etc. similar;
– fulfillment of obligations provided for in the Consumer Protection Act, such as ensuring the right of withdrawal, the right to a legal guarantee;
 the protection of Trends By KK in court;
Your data may be processed on the basis of your explicit consent, and the processing in this case is specific and to the extent and scope provided for in the respective consent. We usually require such consent from you when we wish to process your personal data without a legal obligation or legitimate interest in Trends By KK. Most often we require such consent when we want to offer you information about new promotions, products and more.

In data storage, WE apply the general principle of data storage in a minimum volume and for a period not longer than necessary for the provision of Services and performance of contracts, ensuring their security and reliability and the requirements of the law. We will keep your personal information for a period of time, it is necessary for the goals set out in the current “Privacy Policy” to be fulfilled. Depending on the type of data and the purpose for which it is collected, there is a specific time for collection, with the expiration of which the information is finally deleted.

Data type Storage period
Grounds for processing

Registration data (name, surname, e-mail address, telephone, address)
information on the registration and compliance with the Terms
(date, time, IP address)
Storage period
For the entire period of maintaining the account on the Site and up to 5 / five / years from the termination of registration
The basis
Execution of contractual legal relations; fulfillment of legal obligations; protection of a legitimate interest;

The data identifies you as a registered user of the Site. In order to resolve possible disputes that have arisen or become known after the termination of the agreement for use of the Site and in connection with ZEDEUU (see below), these data are stored for up to 5 / five / years after termination of the account.
Important! Based on ZEDEUU (see below) part of this data must (activity, IP address) should be stored by the administrator for a period of up to 1 / one / year from the termination of the account. The extension of the storage period is due to the protection of the legitimate interests of the administrator.


Personal data from orders and from invoices issued, received or received by the administrator, payment documents (orders, statement), reports and other accounting, reporting and payment documents.


Personal data from employment records of employees.

Storage period
For the period in which the rights and obligations of the parties to the legal relationship under which the accounting, reporting or payment document is issued, up to 5 years from the termination of the legal relationship;
Certain data are also stored for a longer legally defined period than the one mentioned above, as they represent accounting information – transaction data, invoicing data – between 5 and 50 years.

The basis
Fulfillment of legal obligations and protection of the legitimate interests of the administrator.
Your data is identified as a party to the distance selling contract and is stored in order to ensure your rights, resp. fulfillment of our legal obligations as taxable persons. Storage is also necessary in order to ensure the rights of buyers (individuals), when they are provided for a period (eg 2-year warranty). Legal obligations also require determining the retention period as described.

According to Art. 38 of the Tax and Social Security Procedure Code (TSPC), the accounting and commercial information, as well as all other information and documents relevant to taxation and compulsory social security contributions shall be kept by the obligated person in accordance with the Law on the National Archive Fund. : payroll – 50 years; accounting registers and financial statements – 10 years; documents for tax and social security control – 5 years after the expiration of the limitation period for repayment of the public obligation to which they are related; all other carriers – 5 years. According to Art. 38, para. 2 of TSSPC after the expiration of the term for their storage the information carriers under para. 1 (paper or technical), which are not subject to transfer to the National Archive Fund, may be destroyed.


Personal data from correspondence, complaints and signals, requests, initiatives

Storage period
Data from correspondence, complaints, signals, requests, initiatives are stored for a period of up to 5 / five / years on the basis of the Law on Obligations and Contracts (statute of limitations for filing claims);

The basis
Protection of the legitimate interests of the administrator

In order to resolve complaints, signals, disputes, inquiries, requests or other issues addressed in communication to Us, received through electronic forms on the Site, by sending by regular or e-mail, We store and process this information and the result of this processing. Given the statute of limitations under Bulgarian law in order to resolve disputes, this information is stored for up to 5 / five / years.

Log certifying the sending of a comment, inquiry, order or other statement of intent (contains sender, recipient, date and time of the statement) Storage period
For a period of 1 / one / up to 5 years.

The basis
Fulfillment of legal obligations and protection of the legitimate interests of the administrator

Due to the fact that sending a comment, review, inquiry, other statement is sending an electronic statement by you to us according to ZEDEUU, the company is obliged to maintain a log of the fact of sending the statement for a period of 1 / one / year.

The legitimate interest of the administrator allows in certain cases to extend the retention period of this data up to 5 years from the execution of the statement.



Quick searches
do not contain personal data
Storage period
Until you delete them; until the termination of your registration or up to 6 / six / months, if you use this functionality without registration
The basis
Consent of the subject and protection of the legitimate interests of the administrator



This option allows you to repeat your searches instead of entering them each time. The functionality can be used with or without registration. Quick links are stored to repeat the last 10 searches. You can change the setting from the browser you are using.



Settings and System Logs
do not contain personal data, may contain information such as: date and time, IP address, URL, browser version and device information Storage period
Until they are deleted by you or until your registration is terminated. In case they are stored in the biscuit – between 6 / six / and 12 / twelve / months from the last use
The basis
Consent of the subject. Fulfillment of legal obligations and protection of the legitimate interests of the administrator

This category includes settings such as language selection and more. similar.
The control over the settings is yours and you can change them through your browser.
Server logs, Web Application Firewalls, and more. devices falling into this category. These logs are needed to identify technical problems and / or detect malicious activity.

Information stored in a mobile application For the period of its use (until its uninstallation) Information necessary for the technical provision of the Services (such as settings, etc.)

Cookies Storage period
Between 6 and 12 months – according to the type of cookie and the settings of your browser

The basis
Consent of the subject and protection of the legitimate interests of the GMS For a description of the biscuits used, see “Policy for the use of Biscuits”

Exceptions to the retention period rules
Please note that we will not delete or anonymize your personal data if it is necessary for pending court, administrative, arbitration, enforcement or litigation proceedings before us. Deletion will be performed after the need for data is eliminated, and it is possible that this will be after the expiration of the deadlines mentioned above.
You can always ask us to delete certain information or close your account, and we will respond to this request by retaining certain information, even after closing the account when applicable law or legitimate interests so require. If we are legally required to do so, or if it is reasonably necessary to comply with regulatory requirements, resolve disputes, prevent fraud or abuse, or enforce our terms, we may retain some of your personal information for a limited period of time, even after you have deleted it. Your profile.

In order to ensure the reliability of the services and prevent data loss for technical reasons, the Site applies a data reservation policy. The maximum period for updating (deleting data) from all backups is 30 days.

Trends By KK, respectively the Site, does not provide your personal data to third parties, unless there is a legal basis for this – an obligation under law or contract, a legitimate or vital interest, your consent. We try to minimize the personal data we disclose, as this is always directly related and necessary to achieve the set goal. We do not sell, rent or otherwise disclose your personal information to third parties for their marketing and advertising purposes without your consent. We guarantee that access to your data by private third-party entities is carried out in accordance with the legal provisions in the field of data protection and confidentiality of information, on the basis of contracts concluded with them.
We may disclose your personal information when we are subject to a legal obligation. In certain cases, Trends By KK is obliged to disclose your data to public authorities such as the police, prosecutors, courts, in connection with the prevention or detection of crime. This includes exchanging information with other companies and organizations to protect against fraud and reduce credit risk. You should be aware that if we are asked by the police or another regulatory or government agency that investigates alleged illegal activities, to provide your personal information or other information that we receive about you, we have the right to do so after verifying the merits of the request of the state authorities. When we receive sales revenue, we may be required by the revenue authorities to provide sales data containing data from your orders, including personal data. In this regard, we provide your data to the accounting firms we work with. It is the legal obligation of the Site and of Trends By KK to protect the security of the networks and the data processed by the company. In this regard, we apply a number of measures, the implementation of which may require the processing of your data by IT companies that take care of security in our company.

We could have a contractual obligation to provide your data in case of a distance selling contract concluded with you, by virtue of which we are obliged to provide the requested product or service by courier. The same is true if you have chosen to purchase, pay for a product or service from our Site through payment, credit or banking services, to whose providers you personally share your data or assign it to us. If you have chosen to insure a product / service during the purchase through the Site, then through the order your data is shared with the insurance companies. If we install a purchased product through a subcontractor, we may provide your data to the same to perform the service / warranty service.
Our legitimate interest justifies in certain cases the provision of personal data to third parties. Such would be the situation with initiated proceedings before the Commission for Personal Data Protection, the Commission for Consumer Protection and other state authorities. There is also a legitimate interest in Trends By KK when we engage other companies and individuals to perform certain tasks on our behalf, complementing our services, within the framework of data processing contracts. We would like you to always be aware of the best offers for the products / services you are interested in. In this regard, we may provide certain of your data – only with your explicit consent, to providers of marketing / telemarketing services and other companies with whom we may develop joint programs to market our goods and services.
Our website may also contain links to and from third party websites. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before submitting information to these websites. Our site uses YouTube LLC, represented by Google Inc. to integrate videos. Typically, when you visit an embedded video page, your IP address will be sent to YouTube and cookies will be installed on your device. However, our videos on YouTube are integrated in privacy mode (in this case, YouTube is still in contact with Google’s DoubleClick service, but personal information is not used in accordance with Google’s privacy policy). As a result, YouTube does not store any visitor information unless you are watching the video itself. If you click on the video, your IP address will be sent to YouTube and YouTube will know that you watched the video. If you signed in to YouTube through your profile, this information will also be associated with your profile (you can prevent this by logging out of YouTube before clicking on the video to watch it). We have no information about the possible collection and use of your data from YouTube. For more information, see the YouTube Privacy Statement at www.google.com/intl/en/policies/privacy/.
We currently store and process your personal data in Bulgaria.

However, some of your personal data may be transferred to entities located inside or outside the European Union, including in countries for which the European Commission has not recognized an adequate level of personal data protection.
We will always take steps to ensure that any international transfer of personal data is carefully managed in order to protect your rights and interests. Data transfers to service providers and other third parties will always be protected by contractual obligations and, where appropriate, by other guarantees, such as standard contractual clauses issued by the European Commission or certification schemes, such as the Privacy Shield. of personal data transmitted by the EU to the United States of America.

You may contact us at any time using the contact details provided at the end of the Policy to find out which countries we transfer your data to and what are the safeguards we apply to such data transfers.
According to the General Data Protection Regulation, you have the following rights:
Right to information
This Policy is intended to inform you in detail about the processing of your personal data in connection with the processing of your personal data. When there is a risk of a breach of the security of your personal data, the controller is obliged to inform you of the nature of the breach and what measures have been taken to eliminate it, as well as whether the supervisory authority has been notified of the breach. Also, the data subject may request information on all recipients to whom the personal data for which correction, deletion or restriction of processing has been requested have been disclosed.
Right of access
You have the right to receive confirmation whether your personal data is processed, access to them and information on how they are processed and your rights in this regard. As a data subject, you have the right to request confirmation of whether your personal data is being processed and, if so, to have access to your data and the following information: for what purpose the data are being processed, what personal data, data recipients, processing time . Requests for access must be made in writing / electronically and addressed to the administrator. In this case, we provide a copy of the processed personal data in electronic or other appropriate form.
Right of adjustment
You have the right to correct and supplement your personal data in case it is incomplete or inaccurate. For registered users this option is also valid in the user panel on the Site. Unregistered users can obtain this information by requesting the administrator. As a subject of personal data you have the right to request correction or addition of your personal data that is inaccurate / out of date or incomplete. You must submit a separate request for this purpose. Your request will be answered by the administrator in writing to the e-mail address provided by you.
Right to delete (“right to be forgotten”) and close an account
As a data subject, you have the right to be “forgotten”, ie. to request that your personal data be deleted without undue delay, ie. the administrator to delete your personal data from all systems and records where they are stored, including notifying all third parties / processors of personal data to whom he has provided the data.
If you wish, you have the opportunity to close your account on the site at any time. This option is also valid in the user panel on the Site. After closing the account, all or part of the data is deleted. In connection with our obligations, responsibilities and requirements of the law (for example WEU or ZEDEUU) it is possible to store certain data for a certain period (see the section above).
In order to ensure the reliability of the services and prevent data loss for technical reasons, the Site applies a data reservation policy. The maximum period for updating (deleting data) from all backups is 30 days.

A request for deletion may be submitted on the grounds provided for in the Regulation, incl. in the presence of any of the following grounds:

– personal data are no longer needed for the purposes for which they were collected;
– when you have withdrawn your consent;
– when you have objected to the processing of personal data and there are no legal grounds for processing to take precedence;
– when the processing is illegal;
– where personal data must be deleted in order to comply with a legal obligation under Union law or the law of a Member State applicable to the controller;
– where personal data have been collected in connection with the provision of information society services.

Please note that we may refuse to delete part or all of your personal data in cases where there is a substantial basis and / or legal obligation to process it. You will be informed about this in a timely manner. The controller may refuse to delete personal data on the grounds specified in the Regulation – when the processing of specific data is for the purpose of:

– to exercise the right to freedom of expression and the right to information;
– to comply with a legal obligation requiring processing provided for in EU law or the law of the Member State applicable to the Administrator or for the performance of a task in the public interest or in the exercise of official powers conferred on him;
– for reasons of public interest in the field of public health;
– for archiving purposes in the public interest, for scientific or historical research or for statistical purposes;
– for the establishment, exercise or defense of legal claims;

Right of restriction in relation to data processing
The General Data Protection Regulation provides for the possibility to restrict the processing of your personal data if there are grounds for doing so. Restriction is allowed in the following cases:
– when you believe that your personal data is not accurate, in which case the restriction is for the period necessary for the administrator to verify the accuracy;
– when the processing of your personal data is illegal, but you do not want them to be deleted, but you only want their use to be restricted;
– when the controller no longer needs your personal data for the purposes of processing, but you, as the data subject, require them for the establishment, exercise or protection of legal claims;
– when you have objected to the processing pending verification that the legal grounds of the administrator take precedence over your interests.

Right to notify third parties
If applicable, you have the right to ask the Administrator of your personal data to notify third parties when he has provided your data, regarding the correction, deletion or restriction of the processing of your personal data.
Right to data portability
You have the right to receive the personal data that concern you and that you have provided in a structured, widely used and machine-readable format and has the right to transfer this data to another administrator without interference on our part, if the processing is based on consent or contractual obligation or processing is carried out in an automated manner.
Important: The responsibility for the storage of data exported from the Site, as well as for all consequences of their provision to other administrators is entirely yours.
The right not to be the subject of a decision based solely on automated processing.

You have the right not to be subject to such automated processing, including profiling, which has legal consequences for you or in a similar way significantly affects you, unless the grounds for the protection of personal data provided for in the applicable data protection legislation are met and provided for. appropriate guarantees to protect your rights, freedoms and legitimate interests.
Right of withdrawal of consent
You have the right, at any time, to withdraw your consent given in connection with the processing of personal data on the basis of your prior consent. Such withdrawal shall not affect the lawfulness of the processing on the basis of the consent given until the moment of its withdrawal. For services such as the subscription for e-mail ads, the subscription for which is based on your wish (consent), there is a possibility to terminate the subscription at any time (withdrawal of consent). In the event of withdrawal of consent, we have the right to request that the identity of the applicant be verified in order to establish the identity of the data subject.

Right to object
You have the right to object to data processed on the basis of a legitimate interest. In the event of such an objection, we will consider your request and, if justified, will comply with it. If we believe that there are compelling legal grounds for processing or that it is necessary to establish, exercise or defend legal claims, we will inform you.
Right to appeal to a supervisory authority
You have the right to lodge a complaint against our company (data controller) with the supervisory authority if you believe that the processing of personal data concerning you violates the applicable data protection legislation. The supervisory body in the Republic of Bulgaria is the Commission for Personal Data Protection with address: Sofia 1592, Blvd. “Prof. Tsvetan Lazarov ”№ 2, e-mail kzld@cpdp.bg, website: www.cpdp.bg, phone: 02 915 3 518.
You can exercise these rights free of charge at any time, by email or by request sent to the addresses listed in the contact form on the Site or at the end of this Security Policy, and you can address your requests both to the administrator and directly to the Data Protection Officer. Requests shall be made in a way that allows the identity of the applicant to be identified. For some rights, technical possibilities for exercising them may be applicable, such as a Unsubscribe button. In any case, the administrator should respond to the request or rule on

the exercised right to the address provided in the request, including electronic within one month from its receipt.
In the event that you exercise these rights manifestly unreasonably or excessively, in particular because of its recurrence, we reserve the right to charge a reasonable fee, taking into account the administrative costs of providing the information or communication or taking the requested action, or refusing to take action. the request. We will inform you of our fees, if applicable, before ruling on your request.
We are not responsible for the accuracy of the data provided by you, we do not perform checks in this sense and we do not guarantee the actual identity of the individuals who provided the data. In all cases of suspicion on your part, of established fraud and / or abuse, please notify us immediately. You undertake not to violate the rights of others in connection with the protection of their personal data or other rights when providing any information on the Site.
This Privacy Policy may be amended or supplemented due to a change in the applicable Bulgarian or European legislation, at the initiative of Trends By KK or a competent authority.
Trends By KK will inform users of changes or additions to this Privacy Policy by publishing the updated Privacy Policy on our website.
It is recommended that users periodically check the latest version of this Privacy Policy on the Trends By KK website.

In order to ensure the best possible data protection of the company and our customers / users / co-contractors / visitors to the Site, WE apply all necessary organizational and technical measures provided for in the General Regulation on Data Protection and the Personal Data Protection Act, as well as best practices from international standards. We apply the appropriate and necessary level of protection and to this end we have developed efficient physical, electronic and administrative procedures to protect the data we collect from accidental or unlawful destruction, loss, alteration, unauthorized disclosure or access to transmitted, stored or otherwise processed personal data.
We store your data on secure servers using the latest encryption algorithms and ensure the storage of backups.

The company has adopted the necessary rules and procedures related to the lawful processing of your personal data, incl. A data security breach action plan has established structures to prevent security breaches and breaches, and has designated a Data Protection Officer to assist in the processes of lawful processing, protection and security of your data.
Access to your personal data is allowed only to those employees, service providers or related persons on the principle of need for information for official purposes or who need it to perform their official duties. All employees are required to be trained and to accept the relevant contractual clauses / declarations / rules for compliance with organizational and technical access measures before they are granted access to information of any kind.
A principle in our structure is that all employees / workers are responsible for ensuring the security of the storage of the data for which they are responsible and which we process, as well as that the data is stored securely and not disclosed under any circumstances. third parties, unless we have granted such rights to that third party by concluding a contract / confidentiality clause. In this regard, all personal data are available only to those who need them, and access can be granted only in accordance with the established rules for access control. All personal data is treated with the greatest security and stored:
● in a private room with controlled access; and / or
● in a locked cabinet, to which authorized persons have access; and / or
● computerized system, password protected in accordance with the internal requirements specified in the organizational and technical measures for controlling access to; and / or
● computer media, which are protected in accordance with the organizational and technical measures for controlling access to information;
Personal data shall be deleted or destroyed only in accordance with internal procedures for storing and destroying data.
For maximum security in the processing, transfer and storage of your data, we may use additional protection mechanisms such as encryption, pseudonymization, back up technology for backups.
We use a payment service to process payments. All payment information is encrypted using SSL technology.
When you post to forums, chat rooms or social networking services, the personal information you share is visible to other users and may be read, collected or used by them. In these cases, you are responsible for the personal information you choose to provide.
Despite the measures we take to protect your personal data, we are aware that, in principle, the transmission of information over the Internet or other public networks is not completely secure, as there is a risk that the data may be viewed and used by unauthorized third parties. We cannot be held responsible for these vulnerabilities in systems that are not under our control. In the event of a leak of data containing personal data, we guarantee that we will comply with all applicable notification rules in such cases.

As an integral part of this Privacy Policy for individuals, Trends By KK has adopted a Policy for the use of cookies, published and available both on the Site and on our Facebook page.


Questions and requests related to the exercise of the rights to protection of your personal data can be addressed to Trends By KK, through the contact form available on the Site or through any of the following contact forms:
“TRENDS – KB” Ltd., UIC 200457264, with registered office and address of management: Plovdiv, 27 Zname Str., Correspondence address: Plovdiv, 27 Zname Str., Contact phone: + 359,894,224,024; +359 898 295 296, e-mail: trendskb@gmail.com
The person responsible for data protection is Boyka Staykovska
Address for correspondence: Plovdiv, 27 Zname Str
Email: trendskb@gmail.com
Contact phone: +359 894 224 024